About

I’m a product designer, strategist, and former CPO with nearly 20 years of experience building digital tools that people trust, enjoy and actually use.

I specialise in helping startups, scale-ups and enterprise businesses turn ideas into beautifully executed, user-led products that make an impact.

Most recently, I was Chief Product Officer at Home; a PropTech startup where I was pivotal in taking the business from a discussion in a coffee shop with the founder, to £10M+ investment. I led the product on world-first technologies with major UK real-estate partners and block-chain experts Coadjute, amongst others. Before that, I led the digital experience transformation at Bupa, where I headed up UX and design teams across the UK markets, before heading up a global digital brand standards overhaul.

My approach is fast, collaborative and impact-focused. I combine high craft and bold creativity with clear product thinking. I deliver not just usable interfaces, but experiences that earn trust, reduce friction, and create moments of joy.