About

I’m a product designer, strategist, and former CPO with nearly 20 years of experience building digital platforms that people trust, enjoy and actually use.

I specialise in helping startups, scale-ups and enterprise businesses turn ideas into beautifully executed, user-led products that make an impact.

Currently senior staff product designer at Tabeo where I’m helping clinical practices operate more efficiently. Previously founding product designer turned Chief Product Officer at Home; a PropTech startup where I was pivotal in taking the business from a discussion in a coffee shop with the founder, to £10M+ investment. I led the product on world-first technologies with major UK real-estate partners and block-chain experts Coadjute, amongst others. Before that, I led the digital experience transformation at Bupa, where I headed up UX and design teams across the UK markets, before heading up a global digital brand standards overhaul.

My approach is impact-focused, combining high craft with clear product thinking to delight users and drive commercial value. I deliver not just usable interfaces, but experiences that earn trust, reduce friction, and create moments of joy.